Introduce the setting
Show the atmosphere and explain who is welcome.
Castle Stuart & Old Petty
The place.
The feeling. The details.
Golf imagery and film from Steve’s Castle Stuart and Old Petty collection in Scotland. Explore the visual work, then see how an agreed club objective shapes a campaign.
Independent portfolio material. It does not imply a commission, venue endorsement or measured campaign results.
In motion
Take a closer look.
Castle Stuart & Old Petty · Independent portfolio work
Selected frames
Space, texture
and atmosphere.
A closer look at the course, from the wider setting to the details that give it character.
Work · Campaign approach
See how a clubhouse campaign comes together.
A useful campaign connects the offer, the creative work and the action you want people to take. Here’s how we would approach a Sunday-lunch promotion.
Illustrative campaign concept. This is not a commissioned project or a results case study.
Illustrative brief
Sunday lunch at the clubhouse.
The objective
Give local people a reason to choose the clubhouse for Sunday lunch.
One offer / One audience / One booking routeThe opportunity
Before filming, we would establish who can visit, what is available, when it runs and how people can book. Then we agree the audience and one main call to action.
The creative approach
Three short videos introduce the setting, show the food and welcome, then give viewers the essential information and invitation to book. Photographs support the same offer across social and member communications.
From attention to action
A release plan the club can use.
Show the experience
Make the food, service and occasion tangible.
Make booking clear
Present the dates, details and agreed booking route.
The three principal posts would run across the agreed 14–21-day window, supported by the club’s communications. Your team would have approved assets, captions and exact publication dates.
Measurement
Activity is only part of the story.
Tracking is agreed before release.
Useful evidence might include tracked-link visits, attributable enquiries, booking records and observations from the team. The review distinguishes activity connected to the campaign from activity that happened during the same period.
No campaign results are claimed for this illustrative concept.
Your next opportunity
What is your club promoting next?
Tell Steve about the opportunity. We’ll explore whether a founding campaign is a good fit.
Book a 20-minute club growth call